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It's in the name. A crush is at the heart of every great relationship. What type of emotional connection does your brand have with its target audience? There's a crucial difference between a consumer and an engaged consumer.Crush Media can help you create something special between your brand and its potential ambassadors. We develop PR, social media, and lifestyle marketing campaigns that build, transform and reignite consumer relationships.If your goal is to create longevity, you've come to the right place. It all begins with a Crush!
Crush Media
Our Approach
Crush Media is a public relations, social media, and lifestyle marketing consultancy that specializes in creating innovative strategies for consumer-driven brands. Providing a fresh perspective, Crush Media prides itself on offering each and every client, big or small, the love and attention they deserve.At Crush Media, passion begins at home. Understanding our client's goals, products, services and culture, allows us to engage them in a manner that moves beyond the typical client/firm relationship. Developing passion for our clients and their brands provides an intimate understanding of what "triggers" their target audience. We identify our client's needs and create a customized strategy that speaks directly to their target, sparking the emotional consumer connection that every brand craves.
Brand Passion
Services
Client Services
Public and media relationsCorporate positioning and message developmentDigital PR and marketingStrategic partnershipsMedia kit developmentSocial media planningSocial media community managementBrandingNews release development CopywritingEvent marketingVendor relationsRSVP list managementBrand ambassador program developmentProject management
About Us
About Us
Renae Bluitt, founder of Crush Media, is a dedicated PR & lifestyle marketing specialist who understands the power of brand devotion. Throughout her career, Renae's professionalism and expertise have attracted an impressive array of employers including Burrell Communications, Lifetime Television and most recently, Edelman Public Relations Worldwide. Consistently leveraging the inseparable worlds of marketing and pop culture, Renae's innovative approach keeps her in high demand not just within the multicultural segment, but in the broader market as well. With over a decade in the industry, Renae has successfully executed PR and event programs for household brands such as Axe Body Spray, ESSENCE Magazine, Pantene, Cover Girl Queen Collection, McDonald's, Kraft Foods, and Coca-Cola. While she gained valuable experience in corporate and agency settings, Renae knew her professional story wouldn't end there. After several years of searching, she was determined to create her own opportunities. Combining a successful PR career with her love of pop culture, beauty, and desire to meet the needs of the multicultural community, Renae launched Crush Media in January 2008. With a focus on beauty, she is more committed than ever to erasing the impersonal divide that often exists between a brand and its consumers. Inspired by all of the successful women she's met on her journey, Renae launched In Her Shoes in 2009. As the one stop blog for women committed to being the captain of their own ship, In Her Shoes shines light on change agents from Brooklyn to the Bay and beyond. So when she's not busy shaping brands, she's sharing - introducing In Her Shoes readers to other "fly female entrepreneurs" like herself.
Brand Experience
With over a decade of agency and corporate PR and lifestyle marketing experience, Renae Bluitt has worked on a wide array of brands, including but not limited to:
Client Testimonials
What we've heard . . .
"Renae is a savvy marketer and a master at creating integrated marketing platforms that resonate across a variety of audiences. Her strategic insights coupled with attention to emerging trends in pop culture fuel the creativity of every marketing plan she touches. She brings passion, entrepreneurial spirit, a solid work ethic and panache to everything she does." - Jennifer Walus: Vice President, Multicultural, Edelman Public Relations Worldwide"Innovative, diligent, financially savvy, driven and detail-oriented are the outstanding characteristics of Renae Bluitt, the founder of Crush Media. In my former role as the Associate Director of Special Events for ESSENCE Magazine, I hired Renae to manage an event marketing program. It was one of the best decisions I made. Her passion, ingenuity and resourcefulness as the team leader for this initial assignment led to her managing and implementing many more event marketing projects for ESSENCE. Over the years, she has proven herself to be a true brand marketing guru, team player and strategic thinker. Without hesitation, I would recommend hiring Renae and the Crush Media team to take your brand or marketing program to the next level."- Michele Pierce-Griffin: Former Associate Special Events Director, ESSENCE MagazineIt was a pleasure to work with Renae and her team for Oyin Handmade's media kit. She is an excellent communicator and is flexible and imaginative, detailed and precise. Her work is stellar; she possesses a wonderful ability to really get to the heart of the matter and communicate the essence of a brand or idea while remaining true to the brand's message. We thought she did an excellent job of speaking in our voice in creating our materials - 'polishing up' our message without changing our tone. We are so thrilled to have worked together! - Jamyla Bennu: Co-Owner, Oyin Handmade"Renae Bluitt was an invaluable asset to our brand as she is a very conscientious and hardworking individual. Renae's tenancity led to a successful public relations initiative and plan for our house of hair care brands. Her foresight, research, and knowledge in the beauty and fashion industry were easily parlayed in the personal care arena once again showing her drive and passion for lifestyle marketing."- Ylorie Anderson: Beauty Marketing and Sales Consultant"After being in business for five years I was challenged to reinvent my brand, attract a new audience, all while celebrating our previous success. Crush Media worked to produce unique events that merged our potential and existing clients while making us a hot topic. working with someone who understands the beauty culture, the business needs and the impact of social media was a blessing. Renae Bluitt is a rare find in this business and is an excellent representation of our brand."- Tricia Lee: Owner, Polish Bar of Brooklyn"I am always overly impressed every time I get to work with Renae and her very talented team at Crush Media. Renae is one of the top integrated marketing professionals in the industry. Her keen knowledge, the understanding of her key audience and ability to create successful synergy in the implementation of her client's campaigns always leaves me in awe. Renae and Crush Media are the go-to company if you are looking for professionalism, creativity, knowledge, new media tactics and amazing results!"- Deanna Sutton: Founder and Creative Director, Clutch Magazine & Sutton Media LLCRenae is a consummate professional - dedicated, hard-working, passionate, savvy and sharp! She is also an outstanding writer! It was an absolute pleasure having her on my team. - Inna Shamis: President/CEO Avant Garde Communications"Renae is very creative - she always comes up with a solid hook that would make a pitch/event interesting and unexpected enough to be covered by the media. She was well liked and respected by the whole team. Renae always kept her composure in the most trying situations and gave great counsel to management. "- Shetal Amin: Former Director of Public Relations, Crunch Fitness
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