Campaign analysis

A campaign without measurement is a story without an ending. Here you learn how to measure PR impact honestly, which metrics boards actually care about, and how to benchmark your coverage against competitors. No vanity numbers. Just clear methods you can defend in any meeting, and reviews that make the next campaign better than the last one.

12 guides

• A simple PR reporting template for Dutch teams in 2026A PR reporting template helps Dutch teams track press coverage, measure campaign results, and prove value to s…
• Attribution in PR: what can honestly be claimed in the Netherlands 2026In 2026, PR professionals can honestly claim attribution for coverage they directly influenced through proacti…
• Benchmarking your Dutch media coverage against competitors in 2026Benchmarking your media coverage against competitors in 2026 requires a structured approach: collect data from…
• Earned media value: useful metric or vanity in Holland 2026Earned media value (EMV) is a metric that tries to put a euro amount on free media coverage. In 2026, it remai…
• How Dutch agencies prove PR value to clients in 2026Dutch PR agencies in 2026 prove their value to clients by combining data from media monitoring, journalist dat…
• Measuring PR campaign impact in the Netherlands 2026Measuring PR campaign impact in 2026 requires a shift from vanity metrics like AVE to hard data on engagement,…
• Post-campaign reviews that improve the next one in Holland 2026A post-campaign review helps you see what worked, what did not, and where to invest your budget next year. Str…
• Reach, impressions and readership numbers in Holland explained for 2026In 2026, Dutch media buyers need to understand three key metrics: reach (unique people exposed), impressions (…
• Reporting PR results to the board in the Netherlands 2026Reporting PR results to the board in 2026 requires clear metrics, alignment with business goals, and a structu…
• Sentiment analysis of Dutch coverage: what it can and cannot tell you in 2026Sentiment analysis in 2026 gives Dutch communicators a fast overview of positive, neutral and negative coverag…
• The metrics communication teams track in Holland 2026In 2026, communication teams will track metrics that go beyond press release counts. Key metrics include media…
• When a PR campaign fails: learning from flops in the Netherlands 2026PR campaigns in the Netherlands fail for three main reasons: ignoring journalist preferences, weak targeting, …