PR basics and skills

13 guides

• Building a simple PR plan for a Dutch small business in 2026A simple PR plan for a Dutch small business in 2026 starts with clear goals, a target audience of journalists …
• Can AI write your press releases? A Dutch reality check for 2026AI can draft a press release in seconds, but it cannot replace the strategic thinking and local knowledge that…
• How the Dutch media landscape is structured in 2026The Dutch media landscape in 2026 is a compact but highly fragmented ecosystem of about 1,800 active outlets, …
• How to set PR goals you can measure in the Netherlands 2026To set measurable PR goals in the Netherlands in 2026, start by defining clear outcomes such as media coverage…
• Internal communication versus external PR in Dutch organisations in 2026Internal communication and external PR are growing closer together in Dutch organisations in 2026. Where inter…
• Media training basics for Dutch executives in 2026Dutch executives in 2026 need media training that covers crisis communication, interview techniques, and digit…
• PR versus marketing versus advertising: Dutch definitions for 2026In the Dutch market for 2026, PR focuses on building trust through unpaid media coverage and stakeholder relat…
• Starting a career in communications in Holland in 2026Starting a career in communications in Holland in 2026 means you need a mix of writing skills, social media kn…
• Ten PR terms every Dutch beginner should know in 2026In 2026, Dutch PR beginners need to understand ten key terms: media database, press list, online newsroom, pre…
• Understanding the Dutch news cycle in 2026The Dutch news cycle in 2026 is faster and more fragmented than ever. Journalists expect personalised pitches,…
• What does a PR manager actually do in the Netherlands in 2026?A PR manager in the Netherlands in 2026 is a strategic communicator who manages brand reputation, builds relat…
• Writing skills that matter most in Dutch PR in 2026In 2026, Dutch PR professionals need a mix of classic writing skills and new digital abilities. Short, clear p…
• Your first 90 days as a solo communications person at a Dutch company in 2026Starting as the only communications person at a Dutch company in 2026 means you need a clear plan. The first 9…