Skip to content
- Attention is the new budget
- Be seen or be skipped
- Coverage compounds
- Own the conversation
- Loud beats lucky
Press and media relations
13 guides
- Building a Dutch media list from scratch in 2026Building a Dutch media list from scratch in 2026 requires a systematic approach, not just a Google search. Sta…
- Do press release distribution services pay off in the Netherlands in 2026?Press release distribution services can pay off in the Netherlands in 2026, but only if you use a tool that ma…
- Embargoes and exclusives in the Dutch press, 2026 editionEmbargoes and exclusives remain powerful tools for PR professionals in the Netherlands, but their use is shift…
- Follow-up emails to journalists: what works in Holland in 2026In 2026, following up with Dutch journalists requires brevity, relevance, and persistence without pestering. T…
- From local paper to national coverage: a Dutch growth path for 2026Small Dutch organisations often struggle to get national media attention because they lack the right contacts …
- GDPR and journalist contact data in the Netherlands, explained for 2026Using journalist contact data in the Netherlands while complying with the GDPR for 2026 requires a clear under…
- How to write a press release Dutch journalists open in 2026Dutch journalists in 2026 expect press releases that are concise, personalized, and sent through trusted chann…
- Pitching Dutch trade media versus national news in 2026Pitching Dutch trade media requires a different approach than targeting national news outlets in 2026. Trade j…
- Press kits that actually help reporters in the Netherlands 2026In 2026, Dutch reporters expect press kits that are quick to access, mobile-friendly, and full of ready-to-pub…
- The best times to send press releases in the Netherlands in 2026In the Netherlands, the best times to send press releases in 2026 are Tuesday through Thursday between 9:30 AM…
- Turning company news into stories Dutch editors want in 2026To turn company news into stories Dutch editors want in 2026, you need to understand what journalists actually…
- Why Dutch journalists ignore most pitches in 2026Dutch journalists ignore most pitches in 2026 because inboxes are flooded with irrelevant mass emails, press r…
- Working with freelance journalists in Holland in 2026Working with freelance journalists in the Netherlands in 2026 requires a strategic mix of personal outreach, d…